Do less of what you HAVE to, and more of what you WANT to. 

A weekly newsletter for growth-oriented people of the modern world. Each week you will receive an actionable deep dive covering topics ranging from mindset, psychology, time, skills, business, and technology – that you can combine and use to improve yourself and increase your life’s quality. 

In addition to this, you’ll receive The Little Book of Time. 

Who am i?

My name is Zdravko Cvijetic, but to simplify my life, I use a childhood nickname Bato.

I’m an educator, entrepreneur,  creator and a writer, and here I want to share my learnings over the past 16 years of life, lessons, insights and action-oriented knowledge gathered from my own experience, experimentation and learning from other remarkable people.

For a brief period of two years, I’ve used these lessons, and what I know about education, marketing, and psychology to write viral content with over 50 million views, attract 300k email subscribers, and build a six-figure business, all while having the privilege to be seen on Forbes, CNBC, New York Observer, Business Insider, Huff Post and other media publications.

My life has been fundamentally a quest on how to use my time, expand my knowledge, so I can build and create useful things that will improve not only my life, but the life of others around me.

Which brings me to this website, after a few year long hiatus from the online world, I decided it is time for me to start fresh. This is a new beginning, so stay tuned.