About me

My name is Zdravko Cvijetic, but to simplify my life, I use a childhood nickname Bato.

I’m an educator, entrepreneur, creator and a writer, and here I want to share how my learnings over the past 16 or so years of life, lessons, insights and action-oriented knowledge gathered from my own experience, experimentation and learning from other remarkable people.

With a bachelors in Andragogy (Adult Education), I’ve been an educator all over the world, during which I’ve had the chance to experience all sides of offline education and content creation, and have worked with thousands of entrepreneurs, students, executives from Fortune 500 companies, delivering workshops, trainings, speeches and facilitating sessions. Following this, I decided to move into the online world of education to learn how it can be scaled, and decided to work for an international online education company, and directed their product development team that was responsible for creating products that brought over $50 million during my time there.

After which, for a brief period of two years, I’ve used what I know about education, marketing, and psychology to experiment with writing, and create 13 articles as mini-experiments, with my 14th article reaching over 50 million views, attracting 300k email subscribers, and allowing me to build a six-figure business in the process (unintentionally – as my goal was to get a few thousand subscribers, earn a few thousand dollars so I can quit my job and figure out the next steps). All this gave me the privilege to be seen on Forbes, CNBC, New York Observer, Business Insider, Huff Post and other media publications.

During all this, I’ve been fortunate to travel the world (some 40ish countries), live in 5 of those, and experience quite a lot of what the world has to offer. Along the way I’ve had an interesting life, tried different things, met exciting like-minded, from which I was able to learn a variety of new things.

My life has been fundamentally a quest on how to use my time in the best possible way, expand my knowledge in an intentional manner, so I can build and create useful things that will improve not only my life, but the life of others around me.

Now I want to share what worked, and what didn’t in the process, what skills I had to learn, and how I approached building new habits, designing content, building online audiences, and launching products.

Which brings me to this website, after a few year long hiatus from the online world, I decided it is time for me to start fresh.

The goal here is three-fold:
1. Have an outlet for myself
2. Share with you the knowledge and skills that come in written, audio and video form – and hopefully will be useful.
3. Build a community of like-minded people that resonate with me, and what I have to create next

This is a new beginning, so stay tuned.